our solutions
Instead of implementing isolated digital campaigns such as a standalone facebook page, a short-term mobile game or even a one-time large-scale interactive kiosk, ChatterBolt adopts an integrated and iterative approach towards creating a cohesive experience that takes into consideration the entire consumer journey. Our ultimate goal is to help you, our clients, adopt a game-changing approach to reach out to your customers, with the aim of building brand loyalty.
Integrated: An integrated digital customer experience strategy is needed to truly and deeply engage the New Consumers seamlessly and consistently across multiple interactive touchpoints. We stress on 'continuous re-engagement' beyond just the initial touchpoint. This enables brands to consistently wow their customers and develop a binding relationship with their clients over time, and not just a short-lived impression.
Iterative:An iterative approach allows for enhancements to be made based on new insights revealed through interaction analytics along the way, to stay relevant with the ever- and fast-changing consumer expectations. We consistently look at how to stay relevant by adapting quickly to changing needs and ensuring that each experience we designed will repeatedly strike-a-chord with your customers. This enables brands to sustain that significant competitive advantage in a scalable manner.
Our proprietary eXperience design model
Our proprietary ideation process, named the Bolt-X™ model* is formulated from ground up to achieve that X-factor user-eXperience in designing the “interactive touchpoints” of the campaign. Because our business is all about Engaging People, we make a conscious effort to incorporate behavioural and neuroscience fundamentals into our conception to appeal to people’s instincts, to people’s hearts. The ultimate goal is an experience that will spontaneously spark off the bolts of authentic chatters and what follows shall be history in the making.
Essentially the Bolt-X™ model focuses on 5 critical elements of our eXperience design to achieve the following:
· wow element: grab consumer attention and motivate voluntary involvement
· tick element: strike a chord with consumers and influence perceptions
· bond element: create value and build binding relationship
· collaborative element: spur sharing and generate authentic social chatters
· 6th sense element: measure, analyze, calibrate for personalization
Integrated: An integrated digital customer experience strategy is needed to truly and deeply engage the New Consumers seamlessly and consistently across multiple interactive touchpoints. We stress on 'continuous re-engagement' beyond just the initial touchpoint. This enables brands to consistently wow their customers and develop a binding relationship with their clients over time, and not just a short-lived impression.
Iterative:An iterative approach allows for enhancements to be made based on new insights revealed through interaction analytics along the way, to stay relevant with the ever- and fast-changing consumer expectations. We consistently look at how to stay relevant by adapting quickly to changing needs and ensuring that each experience we designed will repeatedly strike-a-chord with your customers. This enables brands to sustain that significant competitive advantage in a scalable manner.
Our proprietary eXperience design model
Our proprietary ideation process, named the Bolt-X™ model* is formulated from ground up to achieve that X-factor user-eXperience in designing the “interactive touchpoints” of the campaign. Because our business is all about Engaging People, we make a conscious effort to incorporate behavioural and neuroscience fundamentals into our conception to appeal to people’s instincts, to people’s hearts. The ultimate goal is an experience that will spontaneously spark off the bolts of authentic chatters and what follows shall be history in the making.
Essentially the Bolt-X™ model focuses on 5 critical elements of our eXperience design to achieve the following:
· wow element: grab consumer attention and motivate voluntary involvement
· tick element: strike a chord with consumers and influence perceptions
· bond element: create value and build binding relationship
· collaborative element: spur sharing and generate authentic social chatters
· 6th sense element: measure, analyze, calibrate for personalization
The 5 elements of our Bolt-X™ model coupled with the iterative apporach is the fundamental building blocks for an integrated digital experience strategy which aim to convert even a stranger to an ardent follower of your brand.
Our model is supported by a software platform which allows:
- ease of integration with various smart devices and hardware technology platform
- extreme ease of content creation and publishing by clients
- scheduled or real-time dynamic content refresh
- management and delivery of rich media to multiple devices or touchpoints
We have developed frameworks for various market segments including:
1. Brand and Product Marketing Campaigns
2. Government Agencies
3. Retail and Hospitality
4. Food and Beverage
The framework is highly customizable for specific clients and needs, to ensure that each of our deployment will be unique. To find out more, simply contact us at: bizchat@chatterbolt.com
* The word "Bolt-X" fully depicts our emphasis on eXperience, or rather, the X-factor eXperience. Though it looks a little mouthful, we simply pronounce it as "Boltz".